5 video marketing statistics for 2024

Video marketing statistics show that this media is very effective in content marketing strategies.

For instance, did you know that 94% of enterprise marketers used video in 2024? According to a Content Marketing Institute (CMI) survey, this was the second most used content type following short articles/posts.

Regardless of your answer, you probably noticed that videos are all over the internet, are easy to access, consume, produce, and share.

It is possible to use them for numerous france phone number data purposes, from educating the audience to presenting a service or a brand.

Today, it’s all about video, and if you want to compete in any modern industry, you need to know more about video marketing statistics.

Key Video Marketing Statistics

As we look at the key statistics for video marketing, it’s important to understand their significant role in today’s marketing world. These features of the layout and device of natural ventilation numbers show the widespread use and effectiveness of video marketing, highlighting its importance in shaping modern digital marketing strategies.

Let’s explore these vital statistics that help drive success and innovation in marketing.

1. Usage and Adoption

For starters, video marketing is ubiquitous. According to The Social Shepherd, 60% of all U.S. businesses use this promotion method. That number has steadily grown over the past five years.

In fact, the 60% mark is a low estimate. Some Statista surveys show that 71% of B2B businesses and 66% of B2C companies are using video .phone number united states of america marketing in 2024.

Looking more closely at professionals in the field of marketing, 92% of them already use video, with over half using a mix of short, long, and streamed video content.

Looking forward, this form of advertising will continue to grow, although it is approaching the ceiling of possibility. Within video marketing, live streams are growing the fastest—at a yearly rate of 13.5%. That trend is expected to hold until at least 2027.

2. Effectiveness and ROI

So, many businesses use video marketing. Does it work? How does it compare to other marketing strategies?

Going back to the surveys, 92% of video marketing experts claim that they get good ROI from their video efforts. Back in 2016, only 76% of marketers felt that way.

Looking at more specific metrics, 87% of marketers say that video content directly impacts sales (positively). Ninety-six percent report that videos are pivotal in the role of enhancing user comprehension.

Couple this with the fact that 96% of surveyed customers say they regularly turn to videos to learn more about products or services, and you can see that the marketers’ perspectives are justified.

All of this boils down to the same bottom line. Experts in marketing track as much as they can in terms of statistics: conversion rates, watch time, engagement, overall traffic, and click-through rates. They consistently see that value increases through these metrics when they invest in video content.

3. Consumer Preferences

Consumer preferences explain why video marketing is so consistently successful. There are 5.44 billion internet users around the world who engage with video content at least once in an average week. That’s up 23% from just three years prior.

In the United States, 239 million users watch more than an hour of YouTube videos every week. That demonstrates a massive audience—large enough to find interest in virtually any niche.

Among those users, 90% watch video on mobile devices. Concurrently, 59% view it on smart TVs. These are the most common ways to watch online videos, and statistics show that the majority of users consume content on multiple devices.

Here’s where things get a little weird. The majority of viewers say they prefer short-form content, but longer videos actually get more clicks per page. This could stem from how users find content. Long-form material is more likely to be found by people seeking out specific information, as opposed to seeing a video in a sea of short-form scrolling.