For many e-commerce companies, the standard holiday marketing campaigns aren’t working in 2020.
Big doorbuster sales, pictures of family gatherings, and the overwhelming sense of shared joy just don’t reflect many of the to Improve people in your audience.
That’s made holiday campaigns, especially Digital Marketing and e-commerce, tough to create for this unique season.
To help, it’s time to address the strangeness honduras phone number data head-on and look at shifting consumer patterns and what the holiday we have described for you how to make natural season means to people.
Here are five things to consider adopting, improving, and adjusting to connect with customers who might not feel so jolly!
1. Increase your exit content
Consumers are shopping more online than phone number united states of america ever before, and that means you’re likely to see another metric skyrocket: bounce rates.
You can’t keep everyone on the page or prevent all window shopping, but your holiday marketing (and beyond) can work to prevent some of these bounces by giving people a direct reason to stay. Fire up your e-commerce platform or to Improve plugins to monitor for exit-intent behaviors.
These are the things that highlight when someone is getting ready to leave your site and can include:
- Copying the product name;
- Copying or highlighting the price;
- Moving the cursor to the top of the page or a corner, where they can click away;
- Fast scrolling back up to the top of the page.
Rely on exit-intent services such as pop-ups to deliver a core message to your visitors. These can take over the whole page and minimize distractions while giving you one more chance to make a pitch. Usually, these need to be a deal like a discount code or coupon for e-commerce brands.
Some studies have shown exit-intent pop-ups increased revenue by 20% and could slash overall lead costs in more normal times.
These pop-ups can also have conversion rates that start at 10% and climb, which is higher than many other pop-ups and even some e-commerce pages.
2. Focus on lifestyle regardless of category
We’re all stuck inside, and the things we used to do in separate spaces or with distinct groups have all collided.
The separation between work and play has shrunk, and other lines of distinction are blurring. Generally, that means everything to Improve people are still purchasing is linked to a substantial portion of their daily lives.
In essence, every brand is on track to become a lifestyle brand.
Highlight the way people use your products as part of their lifestyle and the many different roles you play in the home.
Every bathroom can now double as a spa, ripe for even pricier beauty products. Blanket forts have taken over right next to the office, making an excellent opportunity for green sheets and screens that you can hide via Zoom background. Position your products as central to your customer’s daily lives.
And the other important takeaway from lifestyle brands is that they tend to talk with customers and experts a lot. Sunscreen brands talk with dermatologists. Makers of outdoor gear speak with hikers and conservationists. They have discussions to help build a community. Your yo-yo company might not want to ask the CDC about biomedical research.
Still, you could talk to a doctor about disinfecting products, ask professionals how they got started, and find teachers to help you put together a free program to help families learn tricks together.
Including these elements in your marketing will help shoppers see that your product is more than an immediate gift. You’ll give them something they can come back to again and again, which increases the value you offer while also making a repeat purchase much more likely.