4 SMS marketing campaign research has revealed that the average open rate for a bulk SMS message reaches up to 98%, and that 90% of text messages are read within 90 seconds of delivery. With engagement rates like these, it’s no wonder SMS is an essential marketing communication channel during busy times like Black Friday.
When used appropriately, SMS can help 4 SMS marketing campaign enhance your marketing promotions strategy , whether it’s expanding your reach or improving engagement. Below, we offer some ideas to help ensure the success of your Black Friday SMS marketing campaign .
Black Friday, one of the most important days of the year for many sectors. This last Friday of November has become a highly 4 SMS marketing campaign recognized date for both consumers looking to find great deals and companies that take advantage of it to promote themselves through their communication channels: 58% of Spanish companies already use business SMS as a communication channel with their customers. So, how can you sell more this Black Friday?
It’s considered the start of the Christmas season; 50% of consumers start looking for Christmas ideas in October, and 56% of Spanish consumers expect discounts for this time.
Black Friday Marketing Ideas
1. Personalize your message
According to a global survey we conducted with usa whatsapp number data more than 4,000 consumers, 29% of them subscribe to multi-brand messaging services, but are only willing to receive text messages from one to three brands at most. This statistic reveals the untapped potential of personal channels, such as mobile messaging.
That said, the solution isn’t to reuse the same materials you use for your email or direct mail marketing campaigns. In the mobile space, messages must be clear and concise. It’s great that consumers are open to new channels with higher conversion rates. But then we need to be able to adapt our message to be more precise, compared to an email or direct mail promotion.
So, while we can use SMS to reach more customers and maximize engagement, if our goal is to move customers along the buying journey, we’ll need to 4 SMS marketing campaign tailor our messages to the channel, industry, and individual recipient.
2. Maintain a consistent experience
This brings us to the question of multichannel and omnichannel communication strategies. The key isn’t to be present on as many channels as possible, but to ensure that consumers can switch between channels and feel like they’re still interacting with the same brand.
On the other hand, if they begin interacting with your brand on one channel, you should continue this experience on the same channel. Even if the assigned customer service or sales representative changes, the experience should remain consistent.
Customers don’t want to have a fast, impactful 7 best practices for successful email marketing campaigns marketing experience via SMS and then, when they need help, be moved to an offline, and therefore slower, channel. If you interact with a customer through a mobile channel, they expect the entire experience to continue through that same channel.
3. Choose the right call to action for your mobile message
If you’re going to sell or promote something through a mobile channel, you need to understand the purpose of the message. What’s creating that initial interest among your customers?
Gaining a consumer’s attention within 90 seconds of opening your message is critical. You need to understand when you should reach them and what call to action will get them to click and move forward (in their journey).
4. Use SMS in conjunction with other marketing communication channels
SMS significantly increases engagement rates, with an open rate of up to 98%, a click-through rate (CTR) of 80%, and a message open rate within 90 seconds of receipt of 90%. Compared to email, where open rates typically hover around 21% and CTRs of 2.9%, we can conclude that SMS should replace email in any marketing strategy.
However, a campaign will have much greater potential if we use multiple channels together. Although SMS may have higher engagement rates, we aero leads must not forget that only 29% of consumers have signed up to receive text messages from companies. Add to that, when they do sign up, they generally only sign up for a selection of one to three brands.
On the contrary, almost half of consumers (48%) subscribe to email newsletters. If you focus solely on mass SMS , for example, you could be missing out on reaching a broader audience. Therefore, you should understand the 4 SMS marketing campaign strengths of each communication channel and use them to complement each other.
For example, if you were running a campaign to re-engage inactive subscribers, you could send them an exclusive promotional code via email to encourage them to make a purchase. If some people don’t engage with your first email, send an SMS message and a follow-up email.
Tips for running your Black Friday campaign
1- Take advantage of social media and mobile technology to sell more on Black Friday
Social media is a key platform for informing customers about special offers and keeping them engaged with brands. It’s also ideal for increasing awareness, acting as a giant loudspeaker: users can share your offers and expand their reach through Instagram Stories, for example. But that’s not all. Did you know that 40% of users would be willing to receive text messages/SMS for Black Friday ? Therefore, more and more companies are using mobile technology to communicate with their customers through business SMS, since:
- You can customize the sender of your SMS, even sending RCS messages , providing greater security and confidence to the user.
- Send special landing pages for this campaign with images, videos, action buttons, etc. Make your campaign more attractive!
- Schedule your campaigns to be sent on the date and time you want.
- Measure your results with real-time reports on your SMS campaigns.
79% of consumers would consider purchasing a specific product if the brand sent them an SMS marketing message .
These are just a few Black Friday marketing ideas, but keep reading for many more.
2- Comply with legal regulations
Personalizing your customer communications will be a great way to celebrate Black Friday. However, data privacy protections and new regulations and standards on the subject make it more difficult to differentiate and “take control” of your relationship with them. As consumers, we like personalization, but we’re also concerned about how our data is managed, right? This puts brands in an increasingly difficult position. Business communication platforms can provide companies with the tools they need to manage regulatory compliance. When sending your SMS campaign, don’t forget to add the unsubscribe link. Offer your customers the option to unsubscribe themselves for free. You’ll also be able to see which users have unsubscribed and why.
If you know the best way to communicate with your customers (i.e., what language and images to use and what offers to promote), do everything you can to encourage them to click on your product and, ultimately, make a purchase.
3- A quick response is essential
In a constantly connected world, we all expect highly efficient customer service. We’re increasingly impatient when it comes to answering our questions or complaints.
In a survey we conducted, we found that 27% of people expect to receive a response within 5 hours, and 22% expect to receive a response within just one hour!
According to the Comercio y Justicia website, more than 40% of consumers would choose to use text or messaging to contact customer service, but don’t do so due to lack of availability or quality.
If we don’t mind switching platforms when approaching a company, companies should, in turn, keep pace with their customers when offering them service.