12 tips for writing you’re probably creating amazing bulk SMS marketing campaigns . Your database is up to date and ready to go. You’ve found the most effective way to reach your target audience instantly with the click of a button. 12 tips for writing The SMS open rate is 98% . And you have some amazing promotions lined up. But wait a minute, what about the text of your SMS marketing campaign? How do you know you’re doing it right?
Best practices for creating good SMS marketing text
1. Get straight to the point
Use clear and concise text. For SMS marketing qatar whatsapp number data messages, you only have about 160 characters to work with, and it’s best to convey your message in three or four words. Your recipients want the gist of the message at first glance and aren’t interested in confusing text. Long marketing texts will turn off readers and defeat the purpose of quick marketing alerts.
2. Go for bite-sized
Instead of bombarding your audience with long text messages they won’t bother reading, separate the main points you want them to focus on with spaces to make them easier to read on the fly. The last thing you want is for the recipient to take a quick look and decide it’s too long and might read it later—when the chances of them forgetting are much higher.
3. Be personal
Spend time getting to know your audience, find out who they are. What demographic are you targeting and how do they like to be communicated with? Adjust your tone to fit theirs.
Personalize your content where you can. Using their names can build trust and brand loyalty and let them know you’re taking the time to develop a relationship with them and that you truly care. Send offers with birthday gifts on their special day or send alerts about their favorite products.
If you have a wide variety of clients, separate your audience into groups. Make sure no one receives unwanted messages so you don’t lose subscribers quickly.
4. Timed perfection
There are good and bad times to send how to choose the best sms provider for your business SMS marketing messages . With the luxury of using automated SMS and bulk SMS, you can schedule your text messages to arrive at convenient times that suit your audience. It may also be advisable to separate recipients into demographic groups for scheduling.
Try not to overload your audience with SMS marketing texts. While they want to hear from you and benefit from your offers and alerts, there’s a delicate balance. To get the most out of your SMS campaigns, send your most powerful content first, making your recipients excited to hear from you so they’ll stay for more. Don’t overschedule your messages; read your audience’s voice and try to gauge how often they’d like to hear from you.
5. Make a statement
When we receive text messages on a smartphone, we can usually preview them on the screen or on a smartwatch face without aero leads even opening the message. This is a very important part of the process; what appears in the preview could determine the message’s final fate, so make it count! Use the first line as an attention-grabbing title, much like you would in an email, but without fancy graphics.
Choose your first words carefully and make a statement. For example, if you’re promoting a flash sale, the first thing the recipient should read is “Flash Sale” or “One day only!” If you need urgent donations for a charitable cause, perhaps start with “Want to contribute?”
6. Add a touch of color
The use of images, videos, GIFs, and memes can really grab attention. If your use of graphics is clever enough, it will help capture those who didn’t even have time to read the text. Images can also help with your branding or set the tone for your message. Why not inject some humor into your campaign with a tongue-in-cheek GIF?